Step 1. Consumers initiate the brand experience within their existing experience.

Step 2. 100% of consumers see your brand message in a 750x500 takeover without leaving their experience.

Step 3. 80% of consumers engage and learn about your brand's content, averaging 63s per engagement.

Step 4. 41% of consumers will create a connection with your brand by visiting your website or fan page on Facebook.

Step 5. 30% of consumers will show purchase intent when given the opportunity from within the engagement.

Step 6. 15% of consumers will share their brand experience with friends.